If you plan to market your business using email, you need to know what you are doing. Avoiding spam folders is key to having the reader see your email, but how can you know if your messages are effective. This article is the place to be if you want to learn more about email marketing!
Stick to one subject per message and don’t meander. You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email. Formulate one text only, and make sure it is brief and concise. Your consumers will like it when they are not bombarded with unnecessary information.
To get the best results from your email marketing campaign, test your messages thoroughly before you send them. Do not just type up a quick message and blast it out to your subscriber list without checking it carefully first. Preview it in different email programs and on different platforms to make sure it will display properly for everyone.
Find out who your competitors are and sign up to their emails. You will be able to see what content, they are sending to their subscribers and figure out what aspects to use and which to stay away from. Just be sure not to steal their content, as this could constitute plagiarism.
Focus on a single message per email you send out. Don’t try to cram a whole bunch of topics into a single email.Too much information can lead to the recipient not reading over everything carefully and possibly just tossing the message. Have an informative4 subject line and the gist of your topic in the email to get them to read it.
You don’t want to alienate a good customer just to keep your email base high. For this reason, you should always give readers an easy and obvious way to unsubscribe. To put a silver lining on unsubscribe requests, constantly ask readers why they want to unsubscribe and use that information to improve the experience for future readers.
To avoid complications resulting from being identified as a spammer, notify your ISP of your email marketing intentions in advance. If any unhappy reader ever reports you, this will give your ISP the head’s up that your marketing efforts are legitimate. Your ISP may also be able to suggest an upgraded account that eases your email marketing operations.
To maximize the effectiveness of your emails, send them out on Tuesday or Wednesday. Research shows that people are actually more inclined to respond positively to various forms of communication on these days, including email. Not only are they more likely to read your email, but they’re also more apt to click on buttons or links, which means that you’re more likely to see an increase in sales. Send your emails at mid-afternoon for optimal results.
You should be honest about the kind of content you will be sending via email before people register for your list. Make them aware of the exact type of emails you will be sending out, and how regularly you will send them. Being up front with this information prevents surprises for your subscribers.
Try using A/B testing for your email marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.
Research shows that there are three emails that are the most important. The first offers an introduction and invitation to sign up and give permission to receive further communication. The second presents the customer with specific expectations such as coupons, discount offers or newsletters. The third email would deliver those expectations in the form of the discounts and other incentives.
You want your sales list to be highly targeted. You can accomplish this by encouraging your most loyal customers to convince their friends and contacts to sign up to your mailing list. Design your mailings with an air of exclusivity, providing special content especially for those on the list.
You can target a very large group of potential customers by making your email campaigns accessible to mobile devices. So many people these days use mobile devices to check their email, you can make your emails attractive and engaging by using small images, and using small, to-the-point messages. Be sure to put your logo at the top of your email.
The tips laid out here can take your email marketing plan from the junk folder to the favorites folder, but only when you apply them. Use them with any of your current projects, or apply them when you are drafting a new marketing campaign; you will soon achieve the success you have been wanting.