There are many fantastic benefits to having a solid e-mail marketing strategy. E-mail marketing is cost-effective, and allows you to reach a vast audience. It is also a wonderful way to keep in touch with your current customer base. This article offers several great tips that can help you implement or improve your e-mail marketing efforts.
Always get permission! Unsolicited email is not welcome, and in certain cases, can get your ISP blocked. When contacting someone, always include a newsletter or an offer – this way the customer has the chance to agree to receive your messages. The last thing you want is to be branded a spammer.
When emailing clients, try following up with a free warranty on your products or services. You could insert an order on the email that tells them to get this warranty immediately. The ending P.S. could tell them to act now and not to miss this incredible opportunity to try out something they may love.
Test email formats. To make sure it gets the most attention, important information should always be in the top portion of your emails. Experiment with a variety of formats, though, to determine which formats provide the best responses. Continue to use the method that works best. When you do this all of your customers know where they need to look for when searching for information they are interested in reading.
Do not send more than 1 email a week to your subscriber base. Most of your customer base probably has to tend to many other email messages each day. By bombarding them with multiple emails, they may quickly begin to disregard your messages without even reading them.
An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen.
Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.
In addition to using email marketing, incorporate SMS marketing into your campaign. Have customers sign up for an SMS option and send them text messages when on the go. When these two methods are used together, you have a better chance of getting more customers to sign up for your product.
Always take feedback seriously when it comes to your email marketing campaign. Active feedback and/or passive feedback can be quite helpful. You can get active feedback from your target audience by asking what people think of your emails. To get passive feedback, you need something that is subtle. You could use whatever software and tools you have to determine the links that are clicked on, most of the time.
Place a basic call to action within your emails. Your readers need to understand what they need to do by you simply telling them in your emails. If you have links, make them obvious and include the instructions on how they should be used. For best effect, use a call to action at the beginning and conclusion of your message.
In your email marketing campaign, try to give each message a personal tone. Forgettable, generic messages will not bring in as many customer responses as personalized emails. You could have the CEO or president of your company sign their name at the bottom of the email to help your message make a better impression on your audience.
Try following up to your clients with a FAQ section. Include a link onto your email that says to click here to view the frequently asked questions in order for them to have a better understanding of your company. The concluding postscript could inform them to make sure they see you in action.
You might want to consider following up to your clients with some type of surprise bonus that you are providing them. Include a link on your email that tells them to click on it. The concluding postscript could inform them that they can get all the details on this by clicking on the provided link.
E-mail marketing offers several great advantages. It is a very cost-effective way to promote your business to a wide audience. It also enables your business to keep in contact with current customers, and form relationships. Use the tips that have been provided in this article, and make sure that your business has the best e-mail marketing program possible.