With everyone always on their computers and constantly linked to their emails, marketing through email is probably one of the smartest things you can do today. Take a look at the advice and suggestions found below in order to get started on your own effective email marketing campaign.
To get people to opt-in and give permission for you to send email marketing messages to them, offer an incentive. Offer a discount or a coupon on one of your products or services. Include a whitepaper or newsletter about your niche or market. Give your prospect something in return for access to their inbox.
If you have a client who has a birthday, make sure that you send a follow up email that includes a happy birthday message on it. Include a request on the email that tells this person to go to a particular place. The ending can include a link that tells him or her that it is possible to become a subscriber by clicking on it.
Try following up an email to your customers with a notice that tells them not to procrastinate. Insert a suggestion that tells them to purchase now onto the reply. The ending could tell them not to miss this incredible opportunity by waiting. Instead, they should act now to reap the full benefits.
Use lots of different resources to learn about marketing through emails. There are lots of great online books or even ones in libraries. You could also consider attending local classes or workshops in your area for relevant local information.
if you run out of ideas for your email marketing campaign, try allowing your customers to assist you. Do things like write down questions that you receive from customers. Then when you go to send the next email, you have a topic. Make sure to include the customer’s name for credit too.
Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like “$$$.”
Always obtain permission before you contact your customers via email. Unwanted emails are normally seen as spam and they will be deleted. It also puts you at risk of being in violation of the policies of both your ISP and your email provider if you are flagged as being a spammer.
Make sure that your email subscribers know exactly what to expect from you. An excellent way to do this is to make your first email to every new subscriber a default informational message. You should lay out what sort of content you intend to send them, and also indicate the frequency of messages they can expect from you.
Your color scheme should be consistent and should reflect your brand. If your colors are all over the board, you will appear amateurish and your efforts may not achieve the results that you desire. You can look on sites like COLOURlovers if you need some good ideas to get you going.
Try learning how to not come across like spam by viewing spam. Sign up for free email accounts, post your address on the web and wait for the spam to come. Learn from this spam to design email that look as professional as possible. You need to be different than the spammers!
Put real consideration into where you place links in your marketing newsletters. For example, you don’t want to send readers away from your email before you give them their call to action. You also don’t want to put your priority links at the end of an email where they may be overlooked.
Only send emails that are pertinent and worthwhile; customers will unsubscribe if you bombard them with useless information. Do not abuse their confidence by giving them sales petitions that are blatant in nature. Try to give useful information in your emails, like a way to handle an issue, or a promotion.
Remember, as you develop email marketing campaigns, you are working towards building a solid reputation. Do not take short-cuts, send out emails to the wrong consumers, or try any other deceiving tactics. The steps you take to create a successful marketing campaign has a direct relation to the reputation of your business.
You can create a targeted mailing list by having customers get their friends to sign up too. The reasoning is that their friends are probably interested in the same things as they are and trust a friend’s recommendation. Include a subscribe for the link in your emails so that customers can forward them to friends, helping your mailing list grow by leaps and bounds.
Make sure that you understand the information you have just read before beginning an email campaign. Read the article again if you need to or bookmark it, so that you can refer to it at any time. These tips will help you build a successful list.