There are many fantastic benefits to having a solid e-mail marketing strategy. E-mail marketing is cost-effective, and allows you to reach a vast audience. It is also a wonderful way to keep in touch with your current customer base. This article offers several great tips that can help you implement or improve your e-mail marketing efforts.
Follow up with contacts you meet at trade shows. Collect people’s phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.
When you are having your customers provide their email address to you during the sign-up process. Make sure that you have the clear disclaimer visible that you will be undertaking email marketing campaigns. Try to give the consumer an indication of how often you intend to make use of their addresses so that they are not unaware.
Fill your marketing emails with helpful information, don’t simply load them up with sales pitches. Present special articles or information that is unique to the email and not your site. Also include exclusive offers on your services or products. Also send emails to offer bonuses and best wishes for the holidays. Sending emails only when you want to promote a product is short-sighted.
In general, do not send important marketing email on or around major holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. This is not a hard rule and some holidays will require communications. These emails can be things about Black Friday or other holiday sales your company may be having.
Email marketing marches on, and the good old newsletter has become largely obsolete. Instead of sending around a general circular for all of your subscribers, expend the effort to tailor emails to the interests of their particular recipients. There are many robust programs and services that can help you do this automatically.
Use a personal tone in all email marketing campaigns. You will get a much better response from your customers. You can further increase the impact of your emails by sending them out from someone with an important position in your company, like the president or owner.
Your marketing emails should be no more than two paragraphs in length. The content you choose should be direct and to the point. Doing this will show that you respect the time of your readers. A short message also ensures that readers will read the message from top to bottom. Keep in mind that you are likely to have important content throughout the entire email which makes this critical to your success.
You should try and make your email messages as personal as possible. If your emails feel mass produced, customers will often delete the messages and stop reading future offerings. An easy way to identify your customer is adding their first name, but you should do more. From their signup, you should know why they wanted your emails and when they subscribed. Make use of those facts when you draft your messages.
You might want to send a follow-up email to your clients that includes a caution if your products or services supply is running low. You could include a link that tells them to click here and begin. The ending postscript could tell them to act now before your supply runs out.
In today’s mobile world, almost nothing will hurt your email marketing campaign more than not making your message and hyperlinks accessible to mobile users. Imagine many people getting your email when they check their phones but not being able to access your site. This would affect your campaign in a highly negative manner.
You should utilize Alt tags when your emails have pictures in them. If the image doesn’t load, the tag will replace it. Make sure the tag descriptions give an accurate description of the visual image. This helps the reader get some use from the content, even if they can’t see the image. Use these on your links too.
Make sure that the call to action in your messages is crystal clear. Featuring this element prominently dramatically increases the chances of a reader clicking on it and following through to your landing page. Even if they do not on a particular message, it will prevent them from getting soured on a jumbled message that does not seem to have a focal point.
E-mail marketing offers several great advantages. It is a very cost-effective way to promote your business to a wide audience. It also enables your business to keep in contact with current customers, and form relationships. Use the tips that have been provided in this article, and make sure that your business has the best e-mail marketing program possible.
